Everyone stitches their own company
Knowledge is spread across the suite, CRM, ticketing, wiki, chat, billing, and code. Every person and agent re-assembles the picture ad hoc, from whatever subset it reaches — so results differ every time. Irreproducibility is the architecture, not a model bug.
two "reasonable" definitions of active_customer → counts 4× apart in production
Join it once — canonical identities, typed cross-system links.